Seth Troxler has launched his new label Play It, Say It with a release from Iranian-American producer Sharam, one half of Deep Dish.

Released today on vinyl, with a digital version to follow next month, ‘Tripi‘ will be the first of many releases focused on the club, according to a statement made by Troxler.

On the new label, the Michigan-born DJ said it will be “just me putting out records that I’ve been field testing but have never come out. They aren’t moody, the critics might hate them, but I know they work a floor and are awesome in that context.

“This isn’t some crazy art thing, just high grade white labels to play in clubs. It’s that basic.”